Ajisen (China)
In April 2010, Ajisen (China) Holdings Limited (HKEX stock code: 0538), one of China’s largest causal fast food restaurant
chain-operator and sole franchisee of Japan’s Ajisen branded restaurant in Hong Kong, Macau and PRC became our shareholder. The Group has a network of over 500 restaurants across China’s key cities and has set up its own manufacturing and processing facilities within the region.
A joint-venture company, iGrill [China] Limited was set up with Ajisen(China), aiming at developing branded concept store chains, “The Barbecue Specialist” and “iGrill” in China. With Ajisen’s extensive F&B expertise in brand building and restaurant operation, the new chains will act as franchising models and expand massively worldwide.